A regional internet provider wanted to do something different. Instead of selling you a speed for a price like everyone else in the category, they wanted packages built around what people actually do. A gamer plan. A work-from-home plan. A big-family plan. The question was which ones would land, and how to spend the ad budget behind them.
Normally that's three separate bills.
First you hire a market research firm to test the concepts. That's five to thirty grand and a few weeks. So instead I built a synthetic audience out of real customer language and ran the packages through it. It told me which two would be most popular. When real customers showed up, those were the two most people picked. Eerily close.
Then you'd hand the ad budget to an agency. Instead I took the same read on who wanted what, and pointed the spend at those specific people. Click-through went up. We sold the same number of plans in a week on a budget that was four times cheaper.
Then you'd hire a web dev firm to build the new site. A firm quoted around twenty thousand dollars for a comparable build. I built it myself in under thirty days. No agency, none of the back-and-forth that eats a month.
One project. Three vendors, gone. That's not me being a genius. That's what a marketer with the right AI tools can do now, and most people haven't noticed yet.
The part I want you to take away isn't "fire your agencies." It's that the expensive, slow steps in a project are the ones you can now do first, cheap, before you commit real money. The synthetic audience read matched the real one. But I still watched real customers vote with their wallets before I believed it. Nothing fully replaces that.
I send what I'm building, what worked, and what broke. Free, no fluff.
Free. Unsubscribe anytime.I'm a marketing director who builds his own tools. More at adamgarceau.com.