I build my own software with AI. I'll show you how.

I'm Adam Garceau. I'm not an engineer. I still ship real apps, tools, and websites, then I take them apart on camera so you can build your own.

The trick was never code. It's knowing the right order: test the idea on real research before you build, build it, then put it in front of real people. I do it in the open, and I tell you where the magic actually breaks.

Adam Garceau behind a cinema camera

The short version

For a couple years I built things the dumb way. Dump a wall of text into an AI, hope, and fix it a hundred times. Slow, and half the time I built the wrong thing. Then I figured out the order. Ask the right questions. Do the research. Ask a thousand fake customers before you build anything. Then build. Then test it on real humans.

I'm a marketer by trade, not a developer. Turns out that's the advantage. I know what's actually worth building, and now I can build it. Everything here I made this way, and I'll show you the exact steps, including the parts that fall apart.

Featured work

Also built

Nudge. A day-planner that talks back, powered by Claude and voice. My wife is blind. Every planner on the market fought her, so I built her one she can actually use.
Split-Test-O-Matic. A DaVinci Resolve script that spins up hundreds of ad variations in seconds. Cut creative testing time by about 90 percent.
pdftools. A free replacement for Adobe Acrobat that runs on my own machine. Sign, merge, edit, no subscription.
Self-hosted VPN. My own private VPN on hardware I control, instead of paying a company to promise they aren't logging me.
AI Creative Strategist. A tool that mines real customer reviews and turns them into ad angles, running on free local models.

Some numbers

4x cheaperCut an ad budget to a quarter of its size for the same number of sales, by targeting the right people.
Predicted the winnersValidated product packages with a synthetic audience. The names it picked were what real customers went on to buy.
$20k, done soloBuilt a company website a firm quoted at twenty grand. Under 30 days, no agency, no back-and-forth.

Watch me build things I have no business building.

I send what I'm making, what worked, and what broke. No fluff, no course pitch. Just the real steps.

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Writing

You don't need to code. You need the right order.
Why the endless prompt-and-fix loop is the problem, and what fixes it.
I replaced three vendors on one project
Market research firm, ad agency, web dev shop. One person, some AI.
I asked 1,000 fake customers before I built anything
How close synthetic audiences actually are to real ones, and where they lie.
Surveys are mostly BS. Here's what I use instead.
People tell you what you want to hear. Wallets tell the truth.
A photo of an Army manual became a working app by lunch
The one-shot only works as well as what you feed it.